With color in any printing you portray the mood and tempo of the leaflet or flyer, highlighting soft pastel colors can really forward the emotion and depth of any design and create a lasting impression you customer will not forget – if you do it right that is.

Your most commonly used printing systems are Pantone (Spot Color) and CMYK (Cyan – Magenta-Yellow- K ((Black) but what really works best on leaflet printing?

You can use spot color in color printing and depending on the product or service it can work very well and example of service it works well with is builders, plumbers and related trades that’s the plus side, however using Pantone colors on leaflets and flyers can ramp the price up considerably as they do require a lot more work to output.

Full color printing works well on pretty much any printed item, and with advances in Litho printing can be far more effective and cheaper. However when it comes to print there are differences between Pantone and CMYK.

Pantone can give you an exact color in a nutshell its a solid color made up of multiple colors but the density and over all finish, these spot colors are far more exact which is useful for detailed print and promotional items. Pantone colors are not as cheap as CMYK based largely on the time to mix them and also the limitation of a maximum of 3 colors is available. If you need a logo printed to exact standards, this is where Pantone comes into its own.

What about CMYK?

CMYK otherwise Cyan, Magenta, Yellow and Black is 4 color printing (process colors) and is the universal stand for leaflet printing, Brochures and Flyers its very affordable and reliable and commonly used on 4 color work. There are other uses of CMYK namely in Digital printing however printing leaflets or letterheads on a digital press most often does not return the complete desired finish as digital printing if you will is merely an over sized inkjet.

Summary:
The recommended approach is CMYK for cost effectiveness and price, Pantone is great for rich bright colors which CMYK sometimes has problems reproducing.

(C) 2010 EMP. All Rights reserved.

Links :

Cheap Leaflet Printing
Letterhead Printing
Brochure Printing