Choosing the right paper for print:
We are often asked by companies in the UK for the cheapest option to printing there leaflets with no real issue on quality. It is true for some trades that bargain paper serves the purpose of getting the message out, but this is not true for all companies.
There are 2 types of paper both serve very different purposes as we will see.
Matt Bond: this matt paper is ideal for a range of print – Letterheads and comp slips are its most common use although it can be used in brochures and leaflets also. The weights in this paper start from 80Gsm to 170Gsm – (budget leaflets are printed on 80Gsm matt bond)
Gloss: Glossy paper is more relevant to flyers, brochures and booklets. Its weight can vary with cost, typical weights are 115Gsm to 350Gsm Gloss. Naturally, you would not use it on letterheads etc.
Choosing the right paper for print:
If you looking for basic promotion, then matt bond is the ideal choice. It s cheap and basic print and gets the job done. If however your looking to make a lasting impression, then gloss would be ideal. The primary thing here is your budget.
Choosing the correct paper is fine providing off course you have the budget also. The degree of variance in matt paper is relatively small however the variance in gloss can be substantial due to the nature of the paper.
Choose the right paper for your printing is the key here. Cheap Printing
